Here's Proof That Corporate CEO's Are Idiots!

Here's some proof that corporate CEO's are idiots!
Any company is ultimately run by the CEO and his/her team, and so if the members of the team, or for that matter, anyone in the organisation, fails to perform, then it ultimately rests on the shoulders of the CEO.

Let's take advertising.
Say a person in the organisation decides to advertise the product of say, landscaping services, in say, a child's comic, then we all would agree that this might be a stupid move, because the ad will not likely reach those who might want to purchase landscaping services. The advertising budget would be wasted.

So, it follows that the end media of advertising must reach the expected prospective customers of the advertiser, right?

Television is fairly good for this, as there are many programs that will suit various products. For instance, put a beer ad on during a ball game. Put a childs toy ad on during a morning cartoon.
Put a female product ad on during 'The View'!

So, if a company places an ad in an incorrect slot where it would not be seen or heard by the target audience, it would be just the same as the childs comic example - the advertising budget would be simply wasted.
And the CEO would ultimately be responsible because they are employing idiots who would do such a thing.

Stay with me here, I WILL get to the point eventually!

Say I was responsible for placing my company's advertising onto a TV station, then all I would have to worry about is that the time slot was appropriate for the product involved, right? WRONG!

No Sound On TV?
Say I placed an ad with a TV station where the sound was switched off, would that be good placing for the advertising budget? Obviously not. It would limit my advert to being visual only, with no sound. And yet it is happening every day.
And if I was the guy who had the job of deciding where the budget is spent, then I would not, in that last case with the sound off, be doing my job, right?

And if I continued to do this incompetent work over a long term and it went unnoticed by those higher in the organisation, then they would not be doing their jobs, am I right?

Viewers Have TO Use Mute Button
So, WHY , OH WHY, OH WHY, are advertisers doing just what is written above, namely wasting their advertising budgets, or at least not maximising the budgets.
How are they doing this? Simple, by not watching the darn TV after they placed the ads.
No doubt all people in the advertisers organisation are all patting themselves on the back, saying how great things are, or no doubt these days wringing their hands in worry wondering how to increase market share in a folding market, and all they have to do is PAY ATTENTION TO DETAIL!

Here Is The Actual Example
The TV Station is MuchMusic, out of, I believe, Toronto Canada.
The Programming is generally excellent.
The sound control is pathetic, however.
The sound on this station during some programming is so loud during the ads that it forces the viewer to either abandon watching, or hit the mute as soon as the ads come on.

CEO's Don't Watch TV?
This means that the CEO of MuchMusic is not watching his/her own station. The feature is so annoying that if he/she did, then the problem would get resolved post-haste.
It is even more interesting than that though.
Not only is there incompetence in the MuchMusic TV station, but also in the advertisers corporate structures.

The Advertisers Don't Watch TV?
The advertisers agents who are paying out their company's budgets are obviously not checking on the quality of service they are getting.
And their supervisors are not checking that those individuals are doing their jobs. And the CEO's of the advertising companies are not monitoring what is going on below them. They probably depend upon what they are told by the stool-pigeons below them rather than do proper checking, or even set up procedures for accurate checking by those below.

MuchMusic Stinks From Top Down - it never used to!
So, MuchMusic, your organisation appears to now stink from the top down.
So, those who advertise on the Muchmusic TV station, your organisations appear to stink from the top down as well.
And while the upper echelons are confident in the way they are doing things, the people below are probably going to work each day wondering how they can put up with the stupidity above them for years on end.

As for me, I am considering contacting all the companies who advertise on these badly engineered TV stations, and let them know that I am considering a "Don't Buy This" blog, listing all the moronic companies who are financially supporting badly engineered TV stations, in order to try to get the TV stations funding reduced until they fix their internal sound engineering issues.